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Monthly Archives: March 2008

03.31.08 / JavaFX will take on Adobe and Microsoft

Sun has recently introduced a new family of Java products which have the potential to grab developers from AJAX, Flex and Silverlight. JavaFX, which consists of a mobile platform and a new script, is meant to deliver RIA technology on … Read more »

03.28.08 / Japanese automakers compete for young drivers

Japanese automakers are scrambling to meet the needs of a different generation of drivers. According to a recent newspaper poll, only 25% of Japanese men in their 20s even want a car, down from 48% in 2000. These young, urban … Read more »

03.28.08 / YouTube helps users gain "Insight"

YouTube is the most popular video-sharing community online today. Recently, YouTube officials have announced the launch of their newest marketing tool called YouTube Insight. This feature tracks the views of each video a user posts, and provides the users with … Read more »

03.27.08 / Microsoft boosts virtualization competition

One of the hottest hardware trends these days is virtualization, and the undisputed leader in this industry is VMware. They’ve been unopposed in the field for almost ten years, though a recent Microsoft announcement may challenge their position. In February … Read more »

03.27.08 / Despite HD DVD fallout, Toshiba is optimistic about the future

In the realm of home entertainment, high definition (HD) is anticipated new feature. This is true of televisions and DVDs alike. As many companies that deal in consumer electronics embrace the HD fad in their products, one corporation is left … Read more »

03.26.08 / Marketing in fast forward – ads for DVR viewers

DVRs are a dreaded technology for TV advertisers. After all, they’re designed to allow viewers to skip commercials, and presumably the messages and products they sell are not reaching those who record their favorite programs on a DVR. However, a … Read more »

03.26.08 / Fetchback – Innovative marketer or cyberstalker?

Imagine the following scenario: you’re browsing a new website such as RedEnvelope.com looking for new gift ideas. After browsing through their selection, you decide that you don’t like anything you see, and you leave the website without buying anything. Over … Read more »

03.25.08 / iPhone for enterprise – Apple's olive branch for business users

When the iPhone was released last year, it was slammed on all sides by analysts and CIOs for its lack of enterprise functionality. Gartner’s analysts pointed out security weaknesses, a lack of compatibility and support for Microsoft synchronization program ActiveSync, … Read more »

03.25.08 / Facebook meets Ebay – Etsy.com's social marketing strategy

Online social networking and blogging sites seem to be the latest incarnation of “word of mouth” advertising. And, not surprisingly, this type of marketing strategy seems to be working well for some small businesses. Recently, the Wall Street Journal published … Read more »

03.24.08 / Toyota gives Scion owners a Web 2.0 marketing site

Customization is king in the web world, and traditional consumer product companies have struggled to compete in a world where user-generated content is the rage. The auto industry, in particular, has lagged behind in creating a culture of individualism, and … Read more »