Blog...

Monthly Archives: April 2008

04.18.08 / The Onion hits the "airwaves" online

America’s popular spoof news source, The Onion, has launched a web video version of their popular newspaper and website. Onion News Network (ONN) is reaching out to readers with high quality video clips that mimic the style and tone of … Read more »

04.17.08 / Candidates use microtargeting to reach undecided voters

The 2008 presidential candidates are taking a page out of the marketing book in trying to win voters. They are employing a strategy, called microtargeting, that is usually reserved for consumer profiling and customer segmentation. The process involves finding out … Read more »

04.16.08 / iPhone rivals are piling up in 2008

There have been many failed attempts by mobile companies to make the elusive “iPhone killer,” a mythical touchscreen device that can compete with the friendly interface and cult popularity of Apple’s phone. Because of AT&T’s exclusive deal with Apple, the … Read more »

04.10.08 / Yahoo!, Google, and AOL vs. Microsoft and Newscorp.?

In the two months since Microsoft first made an unsolicited $44.6 billion bid for Yahoo!, much speculation has been circulating about how the deal will play out. The rumor mill is churning today, as several new developments have arisen. Yahoo! … Read more »

04.10.08 / Documents on demand: SAAS options for businesses

On-demand software has taken firm hold in the enterprise market. Businesses are turning to web-based applications for everyday activities, particularly when it comes to customer relationship management (CRM) tools. However, most businesses still rely on traditional software suites for document … Read more »

04.9.08 / A second opinion can be part of your employee benefits

Some employers are offering a new employee benefit to compliment traditional health care practices: a second opinion. Large companies such as Genzyme, J.B. Hunt, and EMC have teamed up with a new service called Best Doctors, which provides a second … Read more »

04.8.08 / The greening of insurance

Many businesses are marketing to a new kind of customer, one who recycles religiously, eats organic/fair trade fruits and vegetables, and shops with their environmental impact in mind. This trend towards eco-friendly products is breaking out of the retail and … Read more »

04.7.08 / LUNARR brings innovation to documentation

A new document creation service has hit the web, and it’s inspiring individuals and businesses to change the way they collaborate on documentation. LUNARR, founded in 2006 by entrepreneurs Toru Takasuka and Hideshi Hamaguchi, creates a virtual “back page” which … Read more »

04.4.08 / Adobe pushes SAAS offerings with Photoshop Express

With the recent proliferation of Software As A Service companies pushing out new applications, “traditional” software companies are trying to match their pace. Adobe Systems is no exception, and they’ve pleased Photoshop fans the world over with the announcement of … Read more »

04.4.08 / Losses from online scams hit all time high

With more and more people accessing the Internet these days for everything from shopping to social networking to medical consultations via live web feed, it’s no surprise that web crimes and scams are also on the rise. But just how … Read more »