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Monthly Archives: August 2008
08.29.08 / Firefly adds flash chat to browsing
A new product is out in beta testing mode which could change the way we interact when browsing the internet. As a person surfs the web, they find interesting content and want to share what they’ve found with a friend. … Read more
- Tags: beta test, browsing, chat, Firefly, Flash, interactive, Twitter, Web 2.0
- Posted in: Technology
08.29.08 / Site search engines for small businesses
A recent eWeek editorial points to the need for small businesses to utilize search features on their websites. While the move can be a daunting one, recent SaaS developments have made it easier to meet customer’s search needs online. While … Read more
- Tags: Amazon, engine, google, SAAS, site search
- Posted in: Uncategorized
08.29.08 / Brand protection Beijing style
When a company buys the rights to be an official sponsor of the Olympic games, there are certain perks that come with the package. High visibility of sponsor logos and products are expected. What isn’t expected is for nonsponsor products … Read more
- Tags: ambush marketing, Beijing, brand protection, branding, Canada 2010, duct tape, London 2012, Olympics, Russia 2014
- Posted in: Agile Marketing
08.28.08 / Retailers seek solar power
Many major US stores are looking to cut costs for high energy bills by tapping into the unused real estate above their properties. Attempting to cash in on government tax incentives, retail chains like Wal-Mart, Sam’s Club, and Kohl’s are … Read more
- Tags: Kohl's, photovoltaic, Sam's Club, solar panel, solar power, Wal-Mart
- Posted in: Uncategorized
08.28.08 / Yahoo! releases platform for location-based services
One of the hottest trends in mobile technology is location-based services. Smart phones can tell your friends and your application where you are. Applications like social networking tools, restaurant review sites, and blogging tools are all clamoring to use your … Read more
- Tags: application, Fire Eagle, location, mobile, services, smartphone, Social Networking, Yahoo
- Posted in: Technology
08.28.08 / Mozilla launches Ubiquity for better web experience
As internet usage and computers are now a natural, integrated part of our lives, we take if for granted the myriad of clicks and sites we visit to perform even simple tasks. Rather than using normal language commands, we interact … Read more
- Tags: commands, interface, language, Mozilla, open source, Ubiquity
- Posted in: Uncategorized
08.28.08 / Anheuser-Busch seeks a greener beer
There are still roughly 200 days to St. Patrick’s Day, but Anheuser-Busch is focusing on a different kind of “green” beer: the environmental kind. In an press release from July, Anheuser-Bush declared “More than five billion 12-oz. servings of beer … Read more
- Tags: Anheuser-Busch, BERS, biogas, Coors, DNC, environment, Flex-fuel, InBev, wastebeer
- Posted in: Uncategorized
08.27.08 / Viral targeting is YouTube's newest star
There is no denying that YouTube is by far one of the most popular sites on the web. Millions of viewers around the world flock to YouTube to view entertaining video clips. The best part is the ability to not … Read more
- Tags: ads, advertising, algorithm, buzz targeting, google, marketing, monetization, viral, YouTube
- Posted in: Technology
08.27.08 / P&G explores internet buzz marketing
TV advertisements, on average, last about 30 seconds. Some of them manage to brilliantly explain the product and entertain audiences as well. Others, however, are less successful with the short-and-sweet format. So what do you do when a product is … Read more
- Tags: advertising, buzz, Crest, marketing, online, P&G, toothpaste, Vocalpoint, word-of-mouth
- Posted in: Agile Marketing
08.27.08 / The Microsoft Mojave Experiment: what's in a name?
Microsoft has received a lot of press coverage for their Windows Vista operating system, and unfortunately for them, almost none of it was positive. Vista may go down as the biggest software flop in history. Both businesses and individual consumers … Read more
- Tags: branding, experiment, microsoft, Mojave, publicity, reputation, software, Vista
- Posted in: Agile Marketing