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Monthly Archives: November 2008
11.26.08 / The Semantics Web: Better Information and Interactions Through Artificial Intelligence
Just when you were getting comfortable with Web 2.0, it’s time to start thinking about Web 3.0. But don’t fret: the geeks and the gurus began shaping Web 3.0 ten years ago, when Sir Tim Berners-Lee, who is largely credited … Read more
- Tags: machine comprehension, marketing, narrow focus, semantic web, semantics, web 3.0
- Posted in: Technology
11.26.08 / Now There’s No Reason Whatsoever to Get Off the Couch
Except, perhaps, to answer the door when the pizza man comes. Not to be outdone by rival Pizza Hut, who is set to launch a Facebook app that allows social networkers to order up a pie directly from their profile … Read more
- Tags: cable television, domino's, Facebook, online, ordering, pizza, pizza hut, Social Networking, tivo
- Posted in: Agile Marketing
11.25.08 / Google Adds Video and Voice to Gmail
Google launched its video and voice capabilities to Gmail’s chat function Tuesday November 11th. It is a basic but easy to install addition to Gmail’s chat ability. With a quick download you can be video chatting with friends. One potential … Read more
11.25.08 / For Marketers, 2009 Is Shaping Up to Be the Year of Online ROI
If Kellogg Co. indeed proves to be the bellwether, for marketers, 2009 is shaping up to be the year of ROI, where instead of increasing advertising budgets across the board, companies will be narrowing their marketing focus on only those … Read more
- Tags: kellog, Metrics & Measurement, online advertising, ROI
- Posted in: Metrics & Measurement
11.24.08 / Social Network Scams
New technology and inventions always bring new methods of scamming. When e-mail and the internet became popular we realized how small the world really is. Internet users started receiving e-mails and instant messages from “friends” claiming to need help transferring … Read more
- Tags: Facebook, LinkedIn, scams, Social netorks
- Posted in: Technology
11.24.08 / Home Depot Announces Launch of Spanish Version Website
Home Depot is set to launch a Spanish-language version of its website today. The site, which will offer a full range of full-range e-commerce activities, replicates the English version of its site. Home Depot, according to the Wall Street Journal, … Read more
11.21.08 / In-Game Advertising Is the Next Big Thing for Smart Phones
A surge in video games played on and developed for mobile phones is opening up new opportunities for advertisers, and the potential for opening up new revenue streams could be big. “The thing with casual gaming is that it hits … Read more
- Tags: advertising, beat army, games, gaming, in-game advertising, mobile gaming, smart phone gaming
- Posted in: Technology
11.20.08 / Losing Yahoo’s CEO Causes Stocks to Rise
Tuesday was an exciting day for Yahoo. Not only did they find out their CEO would be stepping down from his position, stock prices rose and negotiations could be back on with Microsoft – busy day even for a conglomerate … Read more
- Tags: Jerry Yang, microsoft, Yahoo
- Posted in: Technology
11.20.08 / Do Social Networks Predict What You’ll Buy Better than Demographics Do?
A growing body of study suggests that social networks may predict what consumers will buy better than demographics do, according to Ad Age. While the studies are too new to be entirely conclusive, they do suggest that who a person … Read more
- Tags: business, predict, purchasing, social graph, social media, Social Networking
- Posted in: Agile Marketing
11.19.08 / Scion Goes All In on Kung Fu Puppets
Scion has long banked on its brand attributes—customization, originality, and modification—in cyberspace, and now, they appear to be going all in on kung fu puppets. Facing a near 40% decline in sales in October, and 2007 sales figures 25% fewer … Read more
- Tags: guerilla marketing, Scion, viral marketing, viral media
- Posted in: Agile Marketing