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Monthly Archives: November 2008

11.19.08 / Twittering MotrinMoms: Capturing the Volksgeist, or the Grousing of Malcontents?

Johnson & Johnson felt the sharp tines of the public pitchfork this week, as two days after a new campaign for Motrin triggered an online uprising, Johnson & Johnson announced it has pulled the campaign from all advertising mediums.  The … Read more »

11.18.08 / Six Flags Goes Guerilla for "Superman: Ride of Steel"

According to Ad Age, Six Flags is going guerilla to advertise the re-launch “Superman:  Ride of Steel,” with a new alternative reality game (ARG) touting the ride.  The re-launch comes during a trouble time for amusement centers and theme parks; … Read more »

11.18.08 / YouTube Partners with MGM to Show Full-Length Video

YouTube and MGM announced an agreement that will enable YouTube to show selected MGM television shows and films.  The partnership will be kicked off with full-length episodes of “American Gladiators,” full-length films like “Bulletproof Monk” and “The Magnificent Seven,” and … Read more »

11.17.08 / Eco-Hangers: Getting the Word Out While Saving the Planet

Coming soon to a closet near you:  advertisements  on your clothes hangers.  But that’s not all—those aren’t your ordinary, every-day clothes hangers at all, but something called an EcoHanger, make from 100% recycled paper and manufactured in the United States. … Read more »

11.14.08 / LinkedIn Demographics: Metrics in Action

More than 30 million people use LinkedIn, widely-regarded as one of the more well-know social networking site for white-collar professionals, but until now, most marketers didn’t know exactly who those users were.  They do now.  According to Ad Age, in … Read more »

11.14.08 / Ordering Chow the Social Networking Way

A number of traditional fast-food restaurants are beginning to make use of text messaging and rich mobile phone technology to allow customers to place online orders easily.  Pizza Hut, according to Ad Age, is even launching a Facebook app so … Read more »

11.13.08 / Could Skype Be Coming to AT&T?

According to Venture Beat, iSkoot, a company that gives users the ability to make Skype internet calls from mobile phones, has raised $19 million to build a mobile platform for AT&T.  Set to launch in mid-November, the platform will provide … Read more »

11.13.08 / Twilight Producers to Use Niche Social Networking to Tap Market

New independent film studio Summit Entertainment is turning to niche social networking to bang the gong for its newest picture—“Twilight”, a film adaptation of Stephenie Meyer’s young-adult bestseller of the same title.  The niche social network?  Stay-at-home moms. That stay-at-home … Read more »

11.12.08 / Veterans Turn to Social Networks Instead of VFWs

In the past, veterans have come home and congregated at local American Legions and VFWs to share stories, common experiences and a beer with each other, but since 1991 there has been a decrease in memberships.  In efforts to encourage … Read more »

11.12.08 / Election Night Proves a Big Win for Viral Video

How does 7 million views in less than 48 hours grab you?  By any measure, that’s a lot of eyeballs in a short amount of time, but according to Visible Measures, that’s exactly how many people viewed President-Elect Barack Obama’s … Read more »