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Monthly Archives: January 2009

01.30.09 / China Now the World's Third Largest Economy

After revising its 2007 estimate to account for faster-than-expected economic growth, China is now the world’s third largest economy after the United States and Japan, reports Vivek Arora, a representative with the International Monetary Fund in Beijing, reports the Wall … Read more »

01.30.09 / Push for Online Video Ad Standards Dives into the Deep End of the Pool

Publicis Groupe’s Starcom MediaVest, which purchases in the neighborhood of $16 billion in ad time and space for big clients including Procter & Gamble, announced last week, according to the Wall Street Journal, that it has formed a group called … Read more »

01.29.09 / Gmail Available Offline, But Not Really

Tuesday Google announced Gmail is now available offline, reported the New York Times.  My first thought was, “How is this possible?”. Apparently a “downfall” of email is the fact that documents aren’t available when you don’t have an Internet connection, … Read more »

01.29.09 / Marketing Execs Say Metrics Are Not Enough

At an Advertising Research Foundation forum recently, Kim Dedeker, market research VP for Procter & Gamble, warned that market researchers need to shift their focus toward listening and developing ideas better on the front end, and away from “feeding the … Read more »

01.28.09 / Verizon Launches VoIP Home Phone

Last week Verizon Wireless launched an Internet phone for the house, called the Verizon Hub.  More and more these days we are seeing people using cell phones as their primary phone and ditching their land lines.  Ever since I moved … Read more »

01.28.09 / MSNBC, Nexidia Make Online Video Easier to Search, Clip, and Share

Lost amidst all the hoopla surrounding last week’s historical Presidential Inauguration, MSNBC announced it has partnered with Nexidia to provide enhanced online video content on MSNBC.com and other affiliated websites.  The new enhanced video content will allow viewers to make … Read more »

01.27.09 / Leveraging Usability to Profit in a Down Economy

Let’s get the tired, overworked phrases out of the way early.  Yes, this is a “down economy;” yes, these are “tough economic times;” and yes, “the economic outlook going forward is uncertain at best.” Now, with that negativity out of … Read more »

01.27.09 / Quantifying the User Experience

Let’s say you’re in the market for a new car.  You jump into your old car, fire it up, and head down to the local auto mile—only in your town, it’s the local auto quarter mile, as there are only … Read more »

01.27.09 / Will IMVU Replace Facebook?

There’s no argument that social networking is not just a fad, but a tool that is changing the way people communicate, interact and do business.  Currently, MySpace remains the number one social networking site over Facebook in the U.S. but … Read more »

01.27.09 / Pope Goes Web 2.0, but Warns Flock of the Dangers of Too Much Facebooking

One of the world’s oldest and most widely recognized organized religions leaped into the deep end of the Web 2.0 pool last week, as Pope Benedict XVI unveiled his own YouTube channel.  The channel will broadcast the Pope’s speeches and … Read more »