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Monthly Archives: May 2009
05.29.09 / Will System S Change the Way We Collect Data?
I.B.M. released a new software to better collect massive amounts of data and display it back in understandable patterns in real-time, reported the New York Times. This robust software, called System S, has been in the works for six years … Read more
- Tags: data compile, IBM, System S
- Posted in: Uncategorized
05.28.09 / Time for eBay to Decide What Sort of Users It Wants
After inspiring, leading, and then fueling much of the e-commerce buzz back in the 1990s, when purchasing goods over the internet was still a sort of novelty, eBay has survived only to see the winds of e-commerce blow in other … Read more
- Tags: Amazon.com, costco, customer experience, cx, Ebay, measurement, metrics, seller experience
- Posted in: Metrics & Measurement
05.27.09 / Apple iPhone Not All Bed of Roses for AT&T
AT&T may be lobbying hard to extend its deal with Apple to sell the iPhone exclusively on its network in the United States, but the Wall Street Journal is saying that AT&T pays a pretty penny in associated iPhone costs … Read more
- Tags: 3G, 4g, AT&T, iPhone, network, smart phone, wireless
- Posted in: Technology
05.21.09 / Advertisers Turn to Technology to Deliver Better ROI for Ad Spending
Not so long ago—2007, to be exact—Chrysler spent $1.2 billion in US advertising, according to TNS Media Intelligence, as reported by the Wall Street Journal. Last year the company pared down to a paltry $801.3 million. What did Chrysler get … Read more
- Tags: advertising, advertising model, data, digital, measurement, metrics, models, sales, web activities
- Posted in: Metrics & Measurement
05.20.09 / Could Mint.com Be Getting into the Data Selling Business?
Imagine a company that had a record of every dime you ever spent and every dime you planned to spend. You think companies would pay a pretty penny for that sort of data? Mint.com does, and according to Bloomberg.com, Mint.com … Read more
- Tags: data aggregator, data mining, financial data, mint.com, selling data
- Posted in: Technology
05.19.09 / Text Money with MoneySend
Back in February we published an article about using cell phones like credit cards, which was a project headed by MasterCard expected to take flight in the next couple years. Well, a project similar in nature is happening sooner than … Read more
- Tags: mastercard, mobile phone, moneysend, text messaging
- Posted in: Technology
05.18.09 / When Accurate Measurement Means Real Money, Which Numbers Do You Trust?
Hulu and Nielsen Online just can’t see eye to eye, and millions of advertising dollars, not to mention brand reputation, may lie in the balance. At issue? Hulu’s audience count. According to the New York Times, firms in the business … Read more
- Tags: comScore, data, emarketer, Hulu, measurement, methodology, nielsen online, online video, quantcast
- Posted in: Metrics & Measurement
05.15.09 / American Well Brings House Calls into the Digital Age
Back in the stone age, it used to be that when you got sick, you called up a doctor and he came over to your house and paid you a visit. No forms, no office visits, no fuss—the doctor came, … Read more