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Monthly Archives: June 2009

06.4.09 / Google Gives Small Businesses Quick-and-Easy Metrics with Free Dashboard

Traditional brick-and-mortar businesses, those old-fashioned businesses with a physical address, now have even more reason to like Google: free analytics.  As reports TechCrunch, by claiming their listing profiles on Google Local, businesses now will receive a free dashboard that shows … Read more »

06.3.09 / Lessons in Offline Metrics: The Body Count

Of all the metrics in the world, none is perhaps more chilling, or more somber, than the body count.  The number itself is a testament to perhaps the most despicable aspect of mankind’s nature: man’s willingness to destroy others of … Read more »

06.2.09 / Surprised? Smart Phones Selling More Smartly

Apple’s iPhone and Research in Motion’s Blackberry smart phones may make up only a small percentage of the mobile devices sold worldwide this year, but that doesn’t mean they’re not powerhouses in the mobile phone market.  New data suggests that … Read more »

06.1.09 / Unilever to Measure Mobile Coupon Use and Effectiveness

How many people in Hillsborough, NJ, will go on the web, send coupons to their mobile phone, then redeem those coupons at a local ShopRite grocery store by using their mobile phone?  That’s what packaged goods giant Unilever wants to … Read more »