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Category Archives: Agile Marketing

03.2.11 / Radiohead Shocks the Music Industry

The well-known band Radiohead, has once again disrupted the music industry. In 2007 the band announced that their album “In Rainbows” would be released online for a pay-what-you-want price, allowing fans to name their own price for the digital download. … Read more »

09.4.09 / Can Text Messaging Help Save the Magazine Industry?

Without a doubt, one the largest high-profile industries devastated by the digital age’s Wild West atmosphere of free content is the magazine industry. It’s a shame, too, because back in the stone ages—say a generation or two ago—the magazine industry … Read more »

05.13.09 / A Trade-off of Advertising Mediums

It seems like the advertising industry is constantly coming up with ways to trick the consumer to watch an advertisement because once the general public figures out the scheme, they figure out a way around it.  Take email advertisements for … Read more »

05.4.09 / Frugality is Fashionable in a Down Economy

Forget about keeping up with the Joneses.  In this unsettled economy, conspicuous consumption is about as fashionable as a Nehru jacket, and frugality is now the new black. The Boston Globe reports that cash-strapped consumers are postponing purchases and making … Read more »

05.4.09 / Disney Joins the Hulu Party

What a difference a year makes. As we reported in March, ABC/Disney gave Hulu the Heisman last summer, saying that they wanted to keep all ABC/Disney content safely in the confines of their own online distribution channels.  Now, the Wall … Read more »

04.28.09 / An All New Call to Action

The CW and Unilever’s Dove are teaming up to produce a marketing campaign that is the first of its kind, reported AdAge.  There will be 90 second video clips of four women’s stories during the last commercial break of Gossip … Read more »

04.14.09 / In Tough Economic Times, Foodmakers Go After Each Other’s Jugulars with Squishy Stats

Unable to capture new consumers in an ever-shrinking food market, foodmakers are now going after each other’s market share more aggressively than ever, reports the Wall Street Journal.  And the weapon of choice in this war?  Squishy statistics. By now, … Read more »

04.1.09 / YouTube Clips ABC, ESPN

YouTube and Disney have announced a partnership that will smooth the way for ABC and ESPN content to appear on YouTube, the number one online video site.  But don’t look for any full-length ABC or ESPN content on YouTube anytime … Read more »

03.31.09 / Google Looks to Link TV, YouTube Advertising Businesses

Google is developing technology that would connect its TV advertising business to YouTube, giving marketers a seamless way to buy advertising space on both venues, as well as additional websites, reports the Wall Street Journal.  Such technology is vital for … Read more »

03.31.09 / Rethinking Free in a Down Economy

Not so long ago, you could have collected enough of those “Try AOL for Free” installation disks to shoot skeet—for free—for the rest of your life.  The move may have backfired for AOL, but in the Great Recession of 2008-2009, … Read more »