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Category Archives: Metrics & Measurement

10.7.09 / Want to get better health care at a cheaper cost? Expose quality of care to the light of day

The First Amendment to the Constitution of the United States, arguably the marquee amendment of the Bill of Rights, guarantees a free, uncensored, and theoretically unbounded marketplace of ideas by prohibiting the US Congress from making laws that infringe on … Read more »

09.25.09 / How do you improve the quality of health care? Start by measuring it.

Karl Rove, former senior advisor and deputy chief of staff to former President George W. Bush, will never be confused for an impartial observer of the American condition who rarely takes a partisan stand.  Still, in an op-ed piece he … Read more »

09.16.09 / Adobe-Omniture Deal Proves Online Measurement is Crucial

Just how important is online measurement? According to Adobe, it’s important to the heady tune of $1.8 billion, because that’s exactly what Adobe paid to buy Omniture, an Orem, Utah firm that specializes in web analytics. According to the Wall … Read more »

06.10.09 / In the Hyperconnected World, Video Is King

Hyperconnectivity.  If you’re a back-to-nature type purist, it’s a bad thing, but if you’re a networking equipment maker like Nortel or Cisco, it’s not merely a good thing, but the type of thing so great it forms the very basis … Read more »

06.8.09 / Is Twitter Putting Too Many Eggs in the Ambiguity Basket?

To call Twitter’s recent growth explosive is an understatement.  Citing numbers from comScore, as reported by the Wall Street Journal, in the past year alone, the number of Twitter users has increased from an estimated 1.6 million to 32.1 million.  … Read more »

06.4.09 / Google Gives Small Businesses Quick-and-Easy Metrics with Free Dashboard

Traditional brick-and-mortar businesses, those old-fashioned businesses with a physical address, now have even more reason to like Google: free analytics.  As reports TechCrunch, by claiming their listing profiles on Google Local, businesses now will receive a free dashboard that shows … Read more »

06.3.09 / Lessons in Offline Metrics: The Body Count

Of all the metrics in the world, none is perhaps more chilling, or more somber, than the body count.  The number itself is a testament to perhaps the most despicable aspect of mankind’s nature: man’s willingness to destroy others of … Read more »

06.1.09 / Unilever to Measure Mobile Coupon Use and Effectiveness

How many people in Hillsborough, NJ, will go on the web, send coupons to their mobile phone, then redeem those coupons at a local ShopRite grocery store by using their mobile phone?  That’s what packaged goods giant Unilever wants to … Read more »

05.28.09 / Time for eBay to Decide What Sort of Users It Wants

After inspiring, leading, and then fueling much of the e-commerce buzz back in the 1990s, when purchasing goods over the internet was still a sort of novelty, eBay has survived only to see the winds of e-commerce blow in other … Read more »

05.21.09 / Advertisers Turn to Technology to Deliver Better ROI for Ad Spending

Not so long ago—2007, to be exact—Chrysler spent $1.2 billion in US advertising, according to TNS Media Intelligence, as reported by the Wall Street Journal.  Last year the company pared down to a paltry $801.3 million.  What did Chrysler get … Read more »