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Tag Archives: advertising

01.24.11 / Children Share Their Digital Knowledge

As technology continuously changes the world of advertising, agencies must work to find new ways to reinvent themselves. There is a strong need to advertise using social media and other technological entertainment, such as online games, but the “experienced” employees … Read more »

09.4.09 / Can Text Messaging Help Save the Magazine Industry?

Without a doubt, one the largest high-profile industries devastated by the digital age’s Wild West atmosphere of free content is the magazine industry. It’s a shame, too, because back in the stone ages—say a generation or two ago—the magazine industry … Read more »

06.1.09 / Unilever to Measure Mobile Coupon Use and Effectiveness

How many people in Hillsborough, NJ, will go on the web, send coupons to their mobile phone, then redeem those coupons at a local ShopRite grocery store by using their mobile phone?  That’s what packaged goods giant Unilever wants to … Read more »

05.21.09 / Advertisers Turn to Technology to Deliver Better ROI for Ad Spending

Not so long ago—2007, to be exact—Chrysler spent $1.2 billion in US advertising, according to TNS Media Intelligence, as reported by the Wall Street Journal.  Last year the company pared down to a paltry $801.3 million.  What did Chrysler get … Read more »

03.31.09 / Google Looks to Link TV, YouTube Advertising Businesses

Google is developing technology that would connect its TV advertising business to YouTube, giving marketers a seamless way to buy advertising space on both venues, as well as additional websites, reports the Wall Street Journal.  Such technology is vital for … Read more »

03.23.09 / SmartReply Acquires mSnap

The mobile advertising industry is becoming more consolidated, reports the Wall Street Journal, as SmartReply, a designer of telephone and email marketing programs for retailers, announced that is acquiring mSnap, a mobile advertising firm.  Under the terms of the deal, … Read more »

03.19.09 / Web Ad Research Program to be Funded by Google and WPP

Internet search ad behemoth Google and advertising communications giant WPP announced a $4.6 million, three year program to study the interplay between advertisements in traditional media and digital media in influencing consumer decisions, reports the Wall Street Journal.  The move … Read more »

03.5.09 / Web Analytics: Making Sure Your Online Offerings Are Working for You

Basic fundamentals:  to keep moving forward in tough economic times, make sure you spend every dollar wisely.  In the nebulous world of traditional advertising, this isn’t always the easiest thing to do.  You can run ads in the newspaper, or … Read more »

02.9.09 / Are Newspaper Ads Worth It? Google Doesn't Think So

Google rocked the newspaper industry when it announced it would not be selling any more paper ads.  The Google Print Ads program will be terminated on February 28, 2009 after a two year run.  Google no longer sees the benefit … Read more »

02.3.09 / Facebook Plans to Take Advertising to the Next Level

With 222 million unique visitors in December 2008—twice as many as social networking rival MySpace—Facebook is poised this year to take its advertising model to the next level, reports Ad Age. It’s rare for a site as large as Facebook … Read more »