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Tag Archives: advertising

01.30.09 / Push for Online Video Ad Standards Dives into the Deep End of the Pool

Publicis Groupe’s Starcom MediaVest, which purchases in the neighborhood of $16 billion in ad time and space for big clients including Procter & Gamble, announced last week, according to the Wall Street Journal, that it has formed a group called … Read more »

01.15.09 / Digital Advertising

Today, consumers fast forward through commercials and subscribe to digital, commercial free radio, we are seeing companies getting more creative with their advertising dollars.  Disney is a prime example of this as they promote Disney DX, a new channel that … Read more »

11.21.08 / In-Game Advertising Is the Next Big Thing for Smart Phones

A surge in video games played on and developed for mobile phones is opening up new opportunities for advertisers, and the potential for opening up new revenue streams could be big. “The thing with casual gaming is that it hits … Read more »

11.17.08 / Eco-Hangers: Getting the Word Out While Saving the Planet

Coming soon to a closet near you:  advertisements  on your clothes hangers.  But that’s not all—those aren’t your ordinary, every-day clothes hangers at all, but something called an EcoHanger, make from 100% recycled paper and manufactured in the United States. … Read more »

11.13.08 / Twilight Producers to Use Niche Social Networking to Tap Market

New independent film studio Summit Entertainment is turning to niche social networking to bang the gong for its newest picture—“Twilight”, a film adaptation of Stephenie Meyer’s young-adult bestseller of the same title.  The niche social network?  Stay-at-home moms. That stay-at-home … Read more »

11.11.08 / New Facebook App Lets Ads Duke it Out

Think of it as a face-off at center ice between two ads. According to Ad Age, Ad Battle, a new Facebook app, is as simple as it gets:  put one ad up against another—video or print—and let the user decide … Read more »

10.31.08 / Vacant Mall Space Goes to the Ad Men

Crushed by the worsening economy, mall owners are seeing revenues decline due to rampant retail store-closings nationwide.  With tenancy rates nearing all-time lows, the Wall Street Journal reports that one industry’s misery is another industry’s gain: a new breed of … Read more »

10.23.08 / Tough Times Ahead for Ad-Supported Web Businesses, Say Forecasters

According to Ad Age, due to the current financial crisis, raising money for an ad-supported web business is going to be tough for anyone who can’t demonstrate a clear, relatively quick path to profitability.  On a growth pace of 20% … Read more »

10.20.08 / Professional-Quality Video is Now Affordable for the Masses

Aside from social networking, one of the core components to the whole Web 2.0 paradigm is video content.  Online users, remember, are a fickle bunch:  they’re not going to suffer through reams and reams of online text just so you … Read more »

10.2.08 / Ads More Cutthroat as Market Tanks

As the economy takes a turn for the worse, what do companies have to do to stay in business?  Attack their competitors, I guess.  An article in the Wall Street Journal discusses how companies such as Campbell Soup and Burger King are … Read more »