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Tag Archives: marketing

01.24.11 / Children Share Their Digital Knowledge

As technology continuously changes the world of advertising, agencies must work to find new ways to reinvent themselves. There is a strong need to advertise using social media and other technological entertainment, such as online games, but the “experienced” employees … Read more »

04.28.09 / An All New Call to Action

The CW and Unilever’s Dove are teaming up to produce a marketing campaign that is the first of its kind, reported AdAge.  There will be 90 second video clips of four women’s stories during the last commercial break of Gossip … Read more »

03.27.09 / Get Paid for Selling Ads in Your Tweets

Jessica Vascellaro of the Wall Street Journal reports that German company Magpie & Friends has started paying Twitter users for the right to sell ads in their tweets. The system works like this.  Using an auction system, potential advertisers bid … Read more »

02.19.09 / Cranial Billboards

About a month ago a Talkibie story was  posted about a man selling the t-shirt he wore as an advertisement.  Well, here’s a new bizarre public relations stunt for you: “cranial billboards”.  Air New Zealand ran a PR campaign where … Read more »

01.26.09 / Need a Buck? Sell Your Wardrobe.

Budgets are being cut, companies are going out of business and the unemployment rate is up.  How are people expected to pay their bills in this economic depression?  Jason Sadler a 26 year old resident of Jacksonville, FL found a … Read more »

01.15.09 / Digital Advertising

Today, consumers fast forward through commercials and subscribe to digital, commercial free radio, we are seeing companies getting more creative with their advertising dollars.  Disney is a prime example of this as they promote Disney DX, a new channel that … Read more »

01.14.09 / How Far Would You Go For A Whopper?

Burger King is at the forefront of marketing trends, using social networking to reach their target market.  I came across their latest campaign via an email from my sister – a Facebook request titled Whopper Sacrifice.  It contained this link … Read more »

01.7.09 / Mobile Ad Firms in 2009: Breakout Year or Lingering Holding Pattern?

Will 2009 finally be the year in which the mobile advertising industry finally takes flight?  According to the January 2009 print edition of Mass High Tech, the answer is a firm, unwavering, definite maybe. According to the piece, industry intelligence … Read more »

12.31.08 / Dead Pitchmen: Clever Marketing or Downright Creepy?

If you watched the ad you might be fooled a bit by the sound and the imagery, but make no mistake, John Lennon really was murdered nearly three decades ago in Manhattan, and that image you see of him in … Read more »

12.3.08 / Ad Age Performs a Post Mortem on the MotrinMoms Debacle

Weeks after Johnson & Johnson yanked a new Motrin advertising campaign due to an online uprising, Ad Age is now questioning whether Johnson & Johnson reacted too quickly.  The “offensive” ad campaign, which featured a new mother suggesting that some … Read more »