In a presentation Tuesday in San Francisco, Apple chairman and CEO Steve Jobs announced that the new iPod Nano would be Apple’s cleanest and most toxic free iPod to date. According to Jobs, the new Nanos use arsenic-free glass, are free of brominated flame retardants (BFRs), mercury, and polyvinyl chloride (PVC), and are highly recyclable.
Since 2004, Greenpeace has been targeting Apple as a polluter with its “Green my Apple” campaign. The campaign was called off three years later when Jobs publicly committed to creating more environmentally sustainable products.