Research & Analysis

The customer experience (CX) of your online applications is critical to eBusiness success. A superior CX comes from careful planning, and careful planning starts with thorough research and analysis.

At Makibie, our research and analysis team provides the objective data and the analytical guidance that paves the way and keeps you on the right track throughout the lifecycle of your project, all the way from business case development to idea workshops; from market, technology, and user research to usability testing. Our enterprise-quality Makibie CX Blueprint and Charter document suite provides the essential direction you need to power your idea through every phase of our QC lifecycle.

The complete CX Blueprint and Charter includes the following sections, each of which consists of a stand-alone deliverable:

• Product Blueprints
  Product planning, business case development, prototyping, idea workshop, and metrics (defining measurable success)
• User and Market Research
  User research, market research, technical research, core business research, and usability testing
• User Experience (UX) Blueprints
  Information architecture, creative design, cross channel user experience, and mobility
• Feature & Functional Blueprints
  Use cases illustrated by annotated flow diagrams
• Style Guide and Content Strategy
  Style guide covering visual, presentation, and content styles
• Technical Blueprints
  Data model, application model, and technical infrastructure documentation
• Content
  Content strategy, tone, accessibility, and corporate communication
• Measurement
  Measurement strategy, measurement definition, and measurement solutions